A Secret Trick that Smart Marketers use for their Facebook Featured and Profile Photos
Want to launch an online course? business? brand? idea?
What should you do first?
Start with fixing up your social profiles! As a side bonus, this one task alone will help you get some clarity and focus in your business, if you are at the early stage of building the dream.
That HAS to be step 1. Why? Because at some point, someone, often a lead or prospect, will look at your social profiles.
And this post is all about your Facebook Personal profile. Even your Facebook Profile? YES! You see, you think it’s a private space, but it isn’t.
Potential leads will eventually friend request you to find out WHO you are.
Why is this happening? Well think of your own journey. When you visit a website, or find a brand you might want to work with, at some point, you are going to end up working with a real human being.
So the natural tendency we have is to connect with the owner of the business or brand. We want to gain a level of trust that we are working with someone real and authentic. This is also the reason why any kind of content creation is beneficial to you because people get to meet a digital copy of you.
This tendency to connect happens to every human on the planet, even if they are unreachable (Bill Gates, you reading? Friend me, I have an awesome idea to tell you about 😛 ).
This one reason – people want to connect with other people – is why your Facebook Profile will get more views and hits then your Facebook Business page will when you are first starting out.
We are social creatures, and people want to connect with you personally. If you accept the friend request, they will want to message you, and comment on your public posts. That’s OK. We want new leads to do that so that we can build a relationship with them.
It might seem scary, to accept friend requests from strangers, but don’t be alarmed. If you don’t like them, you can always delete them from your friend list.
Now, this doesn’t mean your business pages don’t deserve some attention. I will admit, your business page, your business social profiles, your business review pages (Yelp, FB, Google+, etc) , and website will get some followers, but your personal profile will always get more.
If people connect with your personal profile first, then may follow up with your business pages after.
So get started by spicing up your personal profile first and make sure it looks good for potential leads that want to find out more about you.
How to make your Facebook Personal Profile a Lead Magnet
1. Use a high converting cover photo
The cover photo is the first photo on your personal profile and should tell visitors something about you, your brand, your business, your mission. It should be intriguing enough to get them to visit the link you mention.
You can make your graphic on any of the free photo sites like Canva or Adobe Spark (my favorite!). If you have Photoshop, download the Photoshop cover photo template shown above here.
2. Use a Lead Generating Featured pic.
Most people pick several photos for the featured pictures, but this is a mistake. It’s valuable real estate and has a URL just below it that people can click.
If you want to download the Photoshop featured photo template shown above, go ahead and download it here as well.
This is what it will look like if you make these two changes.
This profile setup looks and converts much better then what you probably have right now.
So that’s about it right? NO! Pay attention!
If you really want to rock your profile make sure you do these steps also:
3. IMPORTANT: Use a single URL below the featured picture.
You can edit that URL in your profile settings. This URL will sit just below the featured picture and will be the one most new visitors will click to find out about you.
4. Remove posts that will hurt your brand.
It could take a while! Go back at least 20 posts if you don’t have much time.
The silly photos, quotes, illicit language, soft porn (yes, some of have them!) and other odd posts that don’t represent your business avatar in some helpful way. If you aren’t sure which ones to remove, take out the ones that had little or not comments or traffic.
Don’t forget to check your photo collection as well!
A few posts with friends, family, significant life events (marriage photos, baby photos, etc) are OK – you are a real human being after all – but the majority of your personal posts should re-confirm your business mission, your personal ethos, and should help you sell whatever it is you are trying to sell.
5. Share everything you do business-related that happens outside of Facebook
As an added bonus to new visitors, to keep things fresh and current, make sure that every blog or biz post you make on your business blog, Youtube channel, Twitter account, Instagram, etc, also show up on your FB profile as well.
If you really want to do it expertly, share a link to those other sites on your personal profile so that new visitors click the link and visit those other sites as well.
And if you want to make it the best ever, share forum discussions, snap pictures of interesting things you are doing throughout the day, books you read, podcasts you listen to, and other things that help to reinforce your brand and business. The list is endless!
Well, that’s all for now! Did this blog post help? Let me know 🙂
Now get to it!
P.S. If you need help building a Lead Generating system for your online coaching business, get in touch! We would love to help you out!